If you sell woodproducts online, whether it is a single product or tens of thousands of products, there are many things you can do to increase your sales.
Woodworking is a highly competitive market and finding ways to promote and sell your products is crucial in the crafting business. Luckily, our tips to sell woodproducts online are highly effective and will help you double the sales on your website.
#1: Invest in Quality Product Images
Considering how important appearance is in relation to how we see and perceive things, investing in high-quality images is important if you want to boost those sales. Regardless of what you sell, picture frames, wooden bottle openers or salad spoons, include high-quality images of your products.
Also, make sure to include a wide range of images, from every angle. People love to analyze a product before buying, especially when buying online.
#2: Be Honest In Your Description
This might seem obvious, but it is amazing how many websites write fictitious descriptions just to attract attention. Not only is honesty crucial to your business’s reputation, but it also encourages confidence in your brand.
Don’t use hyperbole just to make a sale. Be straightforward, honest, and approachable when writing a product description or sales copy.
This principle applies to how you position yourself as a brand. If you are a small company, be upfront about it, and take price in what you are doing. Don’t try to be something you are not.
#3: Show Off Customer Testimonials
One of the best ways to sell woodproducts online and attract new customers is to show off customer testimonials and positive experiences with your product.
In today’s social media environment, customer feedback is everything. This means that your happy and satisfied customer can provide you with the most powerful weapons on the web – testimonials.
Group of satisfied customers is more influential than the best-written sales copy, so make sure you include comments and testimonials from your brand fans talking about how amazing your products are. This might appear on your landing pages, product pages or your home page.
#4: Create a Sense of Urgency
Selling wood products online is much easier if you create a sense of urgency and encourage visitors to shop your products.
Many online customers respond positively to brands that create a sense of urgency, from limited-edition products to time-sensitive special deals. Even though the ways you can achieve this are different as the woodproducts you can purchase on the web, some strategies are more effective than others.
Here is one example, if you don’t make limited-edition wooden toys or wine bottle holders to entice customers, maybe you can offer a financial incentive to prospects who commit to a purchase right in the moment, such as a discount or free shipping.
#5: Offer Fewer Choices
To many businesses, this strategy is unthinkable. Offering more products is a great way to boost your sales, right? Well, not necessarily. In many cases, a greater variety of choice can lead to customers being indecisive which results in lost sales.
It doesn’t matter if your website is offering the best selling wood products online, if you offer too many options, your customers may leave. The visitor will simply be overwhelmed by the options.
My suggestion is to arrange the products into categories or place fewer products. Remember, the more choices you provide the customers, the more likely the customer will go elsewhere.
#6: Provide as Many Payment Options as Possible
Your website accepts credit cards. What about Stripe? Google Wallet? Apple Pay? Consumers today have more choices than ever when it comes to how they pay for products or services.
By offering more payment options, you are making it easier for customers to purchase your woodproducts. Yes, it can be a real hassle to optimize your website, but doing so is a great way to sell more products and boost your sales.
#7: Create and Target Detailed Buyer Personas
I assume you know who your target audience is. If you have ever looked at the targeting options on Facebook, you may have seen the options with which you can target Facebook users.
Did you know that advertisers can target Facebook users based on the college from which they earned their degree, the square footage of their apartment or where they plan on going for their vacation? It is pretty fascinating.
The better you know your ideal buyers, the more likely they are to respond to your campaigns and messages created specifically for them. So, push yourself to create more detailed buyer personas.
Now that you know how to sell wood products online it is time to get down to work and boost those website sales.